Giving thanks to empower humanity
Thankyou was founded on a revolutionary platform for a personal care brand; committing 100% of profits to fund safe water and sanitation facilities for people in need. The ingredients in their body and hand washes, lotions and scrubs, are infused with high-quality, natural botanical fragrances that elevate them above the rest. When tasked with designing a local campaign to articulate the Thankyou message, we knew this unique combination of a superior product and passionate humanitarian vision required some special execution.
The message had to be strong and crystal clear, but still communicate the values of the beautiful and well-designed product. Our inspiration was part political propaganda posters, part luxury elegance, combined with a highly focussed media campaign to ensure the message reached as many eyeballs as possible. The end goal was to show how the humble purchase of a Thankyou product could spark a movement, and with your support we can eliminate global poverty within our lifetime.