Sandboy,

Sandboy is a small, independent startup based in Byron Bay, Australia, offering a unique and refreshing blend of Australia’s favourite coconut water brand, Raw C, and vodka, launching with an Original and Lychee flavours.

We leaned into the tropical notes of coconut and the coastal lifestyle of Byron Bay, drawing inspiration from the golden age of beachside leisure in the 1950s and ’60s. This was a time when days were sun-filled and wholesome, and nights were anything but.

The concept was to channel vintage resort culture with a twist of adult irreverence. We referenced old travel brochures, signage, and calling cards to create a brand that gives nostalgia a playful and mildly unsettling edge – striking a balance between coastal leisure and mischief, perfectly aligned with Sandboy’s product and personality.

Sandboy is becoming a cultural artefact – by tapping into a time and place, and blending nostalgia with irreverence, the brand creates emotional resonance and social currency.

Sandboy proves that small brands can punch well above their weight with the right mix of strategy, storytelling, and design.