New State Sparkling Hop Water introduces a fresh way to drink for better good times.

Alcohol-free and infused with mood-enhancing adaptogens, this range is crafted for relaxing social occasions, offering a unique alternative to traditional seltzers and beers.

Each variety is infused with hop extract from a coveted New Zealand hop variety, paired with the addition of delicious natural fruit flavours. A refreshing drink that lets you stay part of the moment, unwind, and enjoy a chill mood—without the trade-offs of alcohol.

Positioned alongside their uplifting Spritz range, intended as a cocktail alternative, the Sparkling Hop Water is perfect for those who want to sip in style, with more control and mindful enjoyment.

To capture the concept of an "altered state," we created a crystal hop image with light refraction as a reference to 60’s and 70’s psychedelia. By physically manipulating these visuals during scanning, we created unique distortions—evoking the early digital aesthetic of a world that can’t be perfectly replicated in software.

Our role:

Brand naming

Brand story

Brand strategy

Copywriting

Packaging design

New State offers a refreshing way to celebrate—
alcohol-free, thoughtfully crafted, and always part of the occasion.