Whisky-infused Mānuka honey that introduces the raw beauty of Aotearoa to the world. Named after New Zealand’s harsh southerly wind, the brand embodies raw elegance through dark tones and raw natural textures, capturing the dramatic forces of nature that shape our remote island nation.
The Southerly unites two iconic ingredients: whisky from the South Island and Mānuka honey from the North Island. This North-South collaboration is the cornerstone of the brand and will shape all future products.
Positioned as a premium export, The Southerly showcases the best of Aotearoa’s craftsmanship, nature, and storytelling, offering a rare, world-first experience for discerning global consumers.
An exercise in craft and a new take on a luxury packaging experience:
Packaging: A handmade display box featuring uncoated textured grey paper, bookbinder's cloth, and black foil printing.
Jar: A bespoke barrel-like form with a reflective dark grey electroplated enamel finish and screen-printing.
Lid: Handcrafted from blackened oak and Mānuka timber, representing the whisky and honey origins, with the arrowed shape pointing south, echoing the brand's name and story.
Honey Drizzler: Made from matching woods, it fits neatly within the lid for functional elegance.