Brand Identity Design
Brand Communications
Packaging Design
Packaging Form Design
Driven by the belief that our pets are animals like us, and they deserve the same amount of respect, love, well-being and nutrition as human beings, the founders of Animals Like Us developed a new generation, holistic wellness, NZ-made pet food.
As animal lovers, we riffed off the insight that animals like us a lot, when they are loved, exercised and fed the right amount of good food. Our goofy, grinning dog lights up the logo and packs, with real ingredients playing a key supporting role. Fresh, happy colours and quirky cartoons celebrating all sorts of embarrassing moments, lend the brand a youthful vibe. Beautiful black & white images celebrate the joyous relationship between human and pet.
Marx delivered a total solution: brand identity, packaging, website and social assets, while our doggy taste-testers wolfed the product samples. You’ll find Animals Like Us in the pet food aisle of your local Supermarket.