Tronque says “every body is beautiful” – head to toe beauty is for everyone – celebrating the body in its beauty and imperfections. The brand balances elegance and edge, while being inclusive of age, skin types, ethnicities and genders.

The packaging is designed to cut through a crowded luxury skincare category. The design concept draws inspiration from the trunk and torso of the female form. A bespoke wordmark references feminine curves and is delivered as an ownable classic Roman typography.

The graphic, yet painterly silhouette symbol was inspired by life drawing and collage styles popular in the 19th Century. Rather than glossy high fashion images, photography is a soft, grainy, collection that celebrates the human body – blemishes, imperfections and all. 

The sophisticated, visceral blood red was chosen for being ownable in the category and stands out in a sea of monochromatic brands. Language plays a key role in the design. Brand copy is also used inside the packaging to create an intimate unboxing experience.