StrangeLove Recipe Book,

In a world filled with over-complicated recipes and pretentious bartenders, StrangeLove offers a refreshing take: straightforward cocktails for the inept and inebriated. With recipes tailored for those who struggle to peel an orange, this book isn’t just a guide—it’s a life raft for the mixology-challenged.

We approached the project with our "borrow from the past, modernise for the future" philosophy. Taking inspiration from 60’s-90’s food and pop culture, the design combines a bold, playful colour palette, premium photography and quirky collage layouts. 

The clean sans-serif typography and surprising typesetting choices reflect StrangeLove’s cheeky, irreverent tone. The book includes not only recipes, but also snack pairings, stickers, a coaster, and a notes section—further enhancing the casual, fun user experience.

StrangeLove and Marx Design have a long-standing creative partnership, with previous projects challenging conventions across soda, premium tonics and sparkling water packaging. This recipe book continues that legacy—eschewing snobbery in favour of accessibility and fun, while maintaining a cool-kids aesthetic.

Ultimately, the book is more than a how-to—it’s a brand statement. It proves that high-quality, cleverly designed products can still be unpretentious, humorous, and made for everyone.