Australian-based Thankyou is a design-led social enterprise with the purpose of reimagining consumerism and redirecting trillions of dollars of profit from consumer spending toward eradicating poverty. A revolution.

Welcome to The Inside.

Thankyou’s Reimagined Consumerism initiative called for an immersive concept store, a launchpad to demonstrate the power of our choices in impacting change. Collaboratively designed, this minimalist, multisensory space linked visitors with Thankyou’s mission against global poverty. The circular amphitheatre layout showcased products and provided event seating, while a central table encouraged conversations. Departing from conventional retail, the design prioritised education and connection, aligning with Thankyou’s ethos. Subtle lighting and a white palette highlighted products, reflecting a human-centric approach that transformed the experience to mirror the brand’s values.

At the rear portion of the main space is the “Change Room”, which polarises the stark, crisp, white interior of the main space. The room is dark and futuristic, with a typographic and infographic display via a continuous LED screen mirrored on both ends of the blacked-out space. Secondary galleries occupy the side areas behind the amphitheatre that share the suspended panels, soft lighting and ambient soundscapes of the main space.

We crafted a launch kit named “Consumerism Reimagined.” This thoughtfully designed box was created to be sent to partners and influential individuals, enabling them to amplify the message across social platforms. The launch kit encapsulated the essence of the Reimagined range. Through this unboxing experience, our community was inspired to champion our cause, emphasising the power of collective action in reshaping the future.

The social media launch for Thankyou’s Reimagined campaign unveiled a design-driven product range, a revolutionary refill system, and product benefits through engaging usage videos. The campaign passionately communicated Thankyou’s overarching purpose: eradicating global poverty within our lifetime. With captivating visuals and compelling narratives, the launch effectively conveyed how each choice can contribute to this impactful mission. The innovative design ethos, eco-friendly refill approach, and clear product benefits were vividly showcased, inspiring audiences to be part of a meaningful change. The campaign’s dynamic content resonated with viewers, driving awareness and encouraging active participation in Thankyou's vision for a better world.

For every brand tee you’ve ever bought, you’d find the logo and design on the outside. The Inside Collection breaks this convention. This tee isn’t designed for everyone on the outside, we designed it on the inside — for you and for an idea more important than just another branding opportunity. Made in partnership with Outland Denim.

The “Consumerism Reimagined” project serves as a movement to change our consumer culture. It emerges as a bold response to the status quo, advocating for mindful consumption that aligns with positive impact. In a realm dominated by disposable trends, this initiative challenges the notion of conventional consumerism, envisioning a future where choices are catalysts for change.