The Luminist,

The Luminist is a collection of approachable wines curated by Australian-based Joval. Crafted to be joyful and unpretentious, these wines pair effortlessly with food, friends, and spontaneous moments. To reflect this, we conceptualised ‘The Luminist’ as a celebration of discovery, inviting drinkers to uncover and enjoy this collection in their everyday. 

 Across the range, we aimed to highlight taste over provenance, using surreal visuals that echo each varietal’s unique tasting profile. A layered ‘L’ monogram nods to heritage, helping anchor the brand by adding richness and dimension, while the refined wordmark grounds the brand in authenticity. Clean sans-serif typography introduces a modern counterpoint, creating a balanced and contemporary composition.

Wine labels love finishes – the reflective gold foil and tactile label stock elevate the experience, ensuring shelf presence and a sense of occasion. Our radiant icon, inspired by a spark of light, is an additional brand asset and adds a final flourish of brilliance. Each label is expressive, designed to connect with curious drinkers and ignite a sense of exploration. 

The Luminist range shines, transforming everyday pours into extraordinary moments.