Glowguard by Melitta,

Brand identity and packaging design for the sunscreen, Glowguard by Melitta, By Marx Design.

Services,

Brand Identity
Packaging Design
Brand Communications

Melitta Glowguard™ is a next-generation daily sunscreen delivering twice the industry-standard protection time while hydrating skin for a glowy finish. We partnered with Melitta to create a brand and packaging world that makes daily SPF feel effortless, drawing on the ancient sundial to build a distinctive visual language connecting time, science and the sun.

Packaging design for the sunscreen, Glowguard by Melitta, by Marx Design.

Drawing on the ancient sundial, connecting time, science and the sun.

Brand identity and packaging design for the sunscreen, Glowguard by Melitta, By Marx Design.

Our work spanned brand identity, packaging design and brand communications, giving Melitta Glowguard a consistent presence across product and promotion. We brought these elements together to balance the credibility of sun protection with the everyday appeal of skincare.

© Marx