Dog-eat-dog category disruptor

Driven by the belief that our pets are animals like us and they deserve the same amount of respect, love, well-being and nutrition as human beings, the founders of Animals Like Us developed a new generation, holistic wellness, NZ-made pet food.

As animal lovers, we riffed off the insight that animals like us a lot, when they are loved, exercised and fed the right amount of good food. Our goofy, grinning dog lights up the logo and packs, with real ingredients playing a key supporting role. Fresh, happy colours and quirky cartoons celebrating all sorts of embarrassing moments, lend the brand a youthful vibe. Beautiful black & white images celebrate the joyous relationship between human and pet.

Marx delivered a total solution: brand identity, packaging, website and social assets, while our doggy taste-testers wolfed the product samples. You’ll find Animal Like Us in the pet food aisle of your local New World Supermarket.


Like Us,

Dog-eat-dog category disruptor

Project Information