Off Peak,

Off Peak is hydration for the everyday achiever. Brand and packaging designed by Marx Design.

Services

Brand Identity

Packaging Design

Comms Design

Copy Writing

Off peak is  hydration made for the demands of an office athlete. It’s made for the moments between training, meetings, deadlines and whatever’s next, when you need to reset body and mind and get your shit together. A balanced electrolyte formula for people who need to perform all day, not just recover from the workout.

Our work spanned brand identity, packaging design, brand communications and copywriting. We gave Off Peak a cohesive visual and verbal identity, bringing an approachable personality to the functional hydration category. From electrolyte packaging to communications, we created a consistent brand expression built around the everyday achiever.

Full case study coming soon.