We partnered with GoGetta at a pivotal moment of transformation, to reposition the brand beyond its trade-focused roots and set the stage for its next phase of growth.
In an industry increasingly lacking human connection, we created a bold, joyful identity built around Gigi, the charming shape-shifting mascot who embodies the brand’s go-getter spirit. Designed to make an impact at every touchpoint, from digital experiences to a dynamic launch campaign, GoGetta brings a fresh energy to recruitment.
From naming and strategy to brand identity, illustration, motion and digital campaigns, Marx created a bold, playful brand that helps GoGetta stand out and challenge conventional recruitment.