Mixed for good times since forever
Fast growing, Melbourne based Curatif offer an ever increasing range of award winning, bar-worthy cocktails - all served in a can for your convenience. Their products are split into two ranges, the playful, casual poolside-party inspired ‘Escape’ range and the more formal ‘black tie’ premium ‘Essentials’
Our task was to redesign the Essentials range (Negroni, Espresso Martini and Rum Old Fashioned) and bring it in line with the playful personality of the Escape range without losing the mature sophistication and premium cues in the process.
We stripped each cocktail down to its origins, creating irreverent collaged scenes out of nostalgic imagery, bringing the energy of the drinks provenance and the occasion to life. This compliments the taste credentials of their classic garnishes.
The result is a carefully managed balance of indulgent irreverence that celebrates the social occasion they are enjoyed in.