No ordinary bottle.
Crafted by Marx, the Thankyou brand embodies a narrative reflected even in its brand identity , “The Imperfect Circle”. This mark challenges the notion of perfection, encapsulating Thankyou’s essence and commitment to excellence despite human limitations. The circle’s evolving size signifies global challenges, while its smallest form resembles a pebble—potent against giants.
Led with design, innovation, and sustainability, Thankyou’s refillable bottle range is a design that redefines the way we experience personal care. With the Forever Bottles, it’s no ordinary bottle.
Thankyou’s Forever Bottles come in four timeless finishes to fit into every environment:
The refill system reimagined
We designed the refill system using high-value recyclable natural HDPE. This bottle is also made from 100% recycled materials and is 100% recyclable. The refill system comes in 1L, 3L and 5L utilitarian style jerry cans with debossed product names to help when stacked in your cupboard.
Our prototyping process
During the Thankyou Reimagined journey many prototypes were created to define the timeless product forms, ensure easy-to-use function and to define the refill system. Our vision for the range was to be iconic and distinctive. Removing as much noise as possible, focusing on materials rather than colour, to ensure the design would not date over time.