Good coffee made simple
The Good Patron uncomplicates coffee, curating the best of the world’s four great coffee regions into a single ethically sourced blend. When developing the Good Patron aesthetic our challenge was to create an authentic coffee brand which could happily sit in an alcohol focussed environment as well.
We found inspiration in the social occasion and casual yet sacred ritual of drinking coffee. Using a playful take on classic Push Pin era paper collage as our guide, we aimed for a friendly aesthetic with refined typography that could be used across a range of packaging and merchandise. The colours are bold with an unfussy look, creating a distinctive brand feel which sets Good Patron apart in the Lion bars and establishments in which it’s sold.