Artesian opulence born from glacial goodness
NZ Beverages approached us to develop a premium artesian water brand to be sold exclusively in high end restaurants in China and New Zealand. Our challenge was to find the right balance of visual language to work across two very different markets. We referenced purity by using illustrations of pre-European mountain ranges, flawless and majestic with links to the provenance of NZ sourced artesian water. The product opulence and depth was inspired by early 19th Century landscapes paintings and antique stamps, both of which give a sense of history and a decorative element which suits ornate packaging. The colour pallet of elegant greys and dark blues is embellished with gold foil details to increase the opulent look. The result is a product with an exclusive feel that feels like a natural fit for 5 star restaurants from Shanghai to Ponsonby Rd.